JOURNAL ARTICLE
Netflix Acquires Ben Affleck-Founded AI Moviemaking Business.
Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Palmeri, Christopher 3 of 3
Abstract
The article focuses on Netflix Inc.'s acquisition of InterPositive, an artificial intelligence (AI) filmmaking technology company founded by actor Ben Affleck. InterPositive uses AI to assist in postproduction tasks such as color adjustment, visual effects, and shot reframing, learning and improving over time. Affleck will join Netflix as a senior adviser following the acquisition, though financial details were not disclosed. The article also notes the broader adoption of AI in Hollywood by studios like Walt Disney Co. and Paramount Skydance Corp., alongside concerns about its impact on industry jobs. [Extracted from the article]
Additional Information
- Source:Bloomberg.com. 2026/03, pN.PAG
- Document Type:Article
- Subject Area:Film
- Publication Date:2026
- Accession Number:192127030
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