Dynamic Audience Reception of Cross-Cultural Animated Films -- Strategies for Enhancing the International Communication of Chinese Animation.

In the context of globalization, animated films have increasingly become vital carriers of cross-cultural communication due to their unique audiovisual language and narrative appeal. The international success of Chinese animated films--represented by Nezha: Birth of the Demon Child--demonstrates the medium's exceptional communicative potential. However, existing research has yet to systematically reveal the dynamic audience reception process of cross-cultural animated films, particularly the cognitive evolution that occurs throughout the complete viewing cycle. To address this gap, this study investigates transnational audiences using review data from Maoyan and Douban, collected via Python-based web scraping. Employing the Gioia methodology and grounded theory, the research analyzes the dynamic audience reception process across four stages: pre-viewing expectation, in-viewing cognition, immediate emotional response, and post-viewing reflection. The findings indicate that audience reception follows a progressive pattern consisting of four major stages--expectation/respect, cognitive establishment, awareness transformation, and acceptance behavior--which ultimately culminate in recommendation behavior. Furthermore, the study identifies the factors that influence positive viewing experiences at each stage and constructs a Dynamic Audience Reception Model for Cross-Cultural Animated Films. This research not only provides theoretical support for the international communication of Chinese animation but also offers practical insights for creators and policymakers in optimizing dissemination strategies, thereby contributing positively to global cultural exchange. [ABSTRACT FROM AUTHOR]