JOURNAL ARTICLE

Gwyneth Paltrow is ready to take 17-year-old Goop into its next era.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma; Ajemian, Nina 3 of 3

Abstract

The article focuses on Gwyneth Paltrow's insights into the future of her lifestyle brand, Goop, as it approaches its 20th anniversary. Paltrow discusses recent challenges, including layoffs, which she deemed necessary for growth, and highlights a 10% revenue increase from 2023 to 2024. She emphasizes the importance of a supportive network of female founders and outlines Goop's strategic focus on beauty, fashion, and food. Paltrow expresses her commitment to innovation and plans to maintain ownership of Goop for at least the next three years. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/03, pN.PAG
  • Document Type:Article
  • Subject Area:Film
  • Publication Date:2025
  • Accession Number:183812861
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