JOURNAL ARTICLE

How Air Tells the True Story of Michael Jordan's Nike Shoe Deal.

  • Published In: Time.com, 2023. P. 6 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Lang, Cady 3 of 3

Abstract

The article focuses on the groundbreaking partnership between NBA legend Michael Jordan and Nike, which is explored in the upcoming film "Air." The film, directed by Ben Affleck, highlights how sports marketing executive Sonny Vaccaro played a pivotal role in signing Jordan to his first shoe contract in 1984, a deal that significantly transformed sports marketing and athlete endorsements. The narrative emphasizes the influence of Jordan's mother, Deloris, in the negotiations and the unprecedented terms of the contract, which included a substantial salary and royalties. Notably, the film intentionally minimizes Jordan's on-screen presence to emphasize the story of the partnership rather than his personal biography. [Extracted from the article]

Additional Information

  • Source:Time.com. 2023/04, p6
  • Document Type:Article
  • Subject Area:Film
  • Publication Date:2023
  • ISSN:2476-2679
  • Accession Number:162962471
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