JOURNAL ARTICLE

Webtoon Soars 97% as Disney Pact Brings Marvel, Star Wars Comics to Platform.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Leon, Joel 3 of 3

Abstract

The article focuses on Webtoon Entertainment Inc.'s significant stock surge of 81% following its announcement of a partnership with Walt Disney Co. This collaboration will introduce 100 reformatted comics featuring popular characters like Marvel's Spider-Man and Star Wars' Luke Skywalker to Webtoon's English-language app, along with the production of original web comics. The announcement coincided with Webtoon’s quarterly results exceeding analyst expectations, although the stock remains below its initial public offering price. Analysts view the partnership as a potential strategy for expanding Webtoon’s audience in English-speaking markets, raising questions about user engagement with platform-native content versus branded content. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/08, pN.PAG
  • Document Type:Article
  • Subject Area:Film
  • Publication Date:2025
  • Accession Number:187316463
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