Pixar's 'Elio' Debut Topped by Returning 'Dragon' at Box Office.

The article focuses on the box office performance of "How to Train Your Dragon," a live-action remake of the 2010 animated film, which topped the charts in its second weekend, earning $37 million in the US and Canada. It outperformed new releases, including "28 Years Later," a sequel to the 2002 film "28 Days Later," which earned $30 million, and Disney's "Elio," which garnered $21 million, marking the lowest opening for a Pixar film. The article highlights the challenges faced by Hollywood studios in promoting original content compared to sequels, noting that familiarity with characters often leads to better box office results. Additionally, it mentions Universal's broader strategy to leverage the franchise through various media and theme park attractions. [Extracted from the article]