Airbnb is offering wannabe gladiators the chance to play-fight in Rome's Colosseum. Romans aren't happy about that.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses Airbnb's unique promotional experience at the Colosseum, allowing a limited number of participants to engage in a gladiatorial-themed event in celebration of the film Gladiator II. Scheduled for May 7 and 8, 2024, the event will take place at night, featuring exploration of the Colosseum's underground chambers and simulated combat, though participants will not be allowed to stay overnight. The initiative has sparked controversy, with Rome's councilor for culture expressing concerns about the commercialization of the historic site. Airbnb has committed $1.5 million to support conservation efforts at the Colosseum, emphasizing the educational and historical significance of the experience. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/11, pN.PAG
  • Document Type:Article
  • Subject Area:Geography and Cartography
  • Publication Date:2024
  • Accession Number:180975524
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