Prophetic Resistance at the U.S.-Mexico Border: Sr. Norma Pimentel's Campaign Against Anti-Immigrant Media Narratives.

This article analyzes the rhetorical strategies of Sister Norma Pimentel, a nun with the Missionaries of Jesus and executive director of Catholic Charities of the Rio Grande Valley, who advocates for immigrants at the U.S.-Mexico border. Using Kenneth Burke's cluster method, the study examines three of her TED Talks (2019–2020) to show how she adopts a prophetic persona aligned with Pope Paul VI's 1971 encyclical *Octogesima Adveniens* to challenge anti-immigrant media narratives and promote immigrant humanization. The article highlights how Sr. Pimentel critiques the media's role in perpetuating dehumanizing and criminalizing rhetoric—referred to as "borderveillance" and the "banopticon"—that fuels fear and exclusion, while calling for compassionate policies grounded in moral and spiritual imperatives. It situates her advocacy within Catholic social teaching and broader political and media contexts, emphasizing her efforts to reshape public discourse toward empathy, justice, and respect for immigrant dignity.