JOURNAL ARTICLE

Tourist choice of sustainable hot springs tourism under post‐COVID‐19 pandemic period: A case in Colorado.

  • Published In: International Journal of Tourism Research, 2024, v. 26, n. 1. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Ding, Li 3 of 3

Abstract

Hot springs tourism has increasingly attracted tourists who pursue wellness and harmony with the natural environment. This paper investigates how four sustainability‐related attributes influence tourist choice and estimates their marginal willingness to pay for Colorado hot springs tourism under the post‐COVID‐19 pandemic period. A fractional factorial choice experiment design and conditional logit model were used to analyze the choice data of 303 retained respondents collected from the online surveys. The results show the importance of sustainability‐related attributes on tourist choice and suggest the hot springs tourism sector improves destination sustainability to maintain market competitiveness under the post‐COVID‐19 pandemic period. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:International Journal of Tourism Research. 2024/01, Vol. 26, Issue 1, p1
  • Document Type:Article
  • Subject Area:Health and Medicine
  • Publication Date:2024
  • ISSN:1099-2340
  • DOI:10.1002/jtr.2619
  • Accession Number:175721481
  • Copyright Statement:Copyright of International Journal of Tourism Research is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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