JOURNAL ARTICLE

Theof ART HASH and the challenge of educating the consumer.

  • Published In: Marijuana Venture Magazine, 2025, v. 12, n. 4. P. 42 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wagner, Patrick 3 of 3

Abstract

The article focuses on the efforts of Yeti Scat Trails, a cannabis company founded by Karl Stevenson and Norm Johnson, to popularize traditional hash in the United States. Despite the growing legalization of cannabis, hash remains a niche product, with the founders emphasizing the need for consumer education about its unique qualities and production methods. Yeti Scat Trails utilizes traditional Nepalese techniques to create hash, which they argue offers a more sophisticated experience compared to other cannabis products. The company is also innovating by blending traditional hash with modern cannabis trends, aiming to attract a broader audience. [Extracted from the article]

Additional Information

  • Source:Marijuana Venture Magazine. 2025/12, Vol. 12, Issue 4, p42
  • Document Type:Article
  • Subject Area:Health and Medicine
  • Publication Date:2025
  • ISSN:2376-0710
  • Accession Number:189398896
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