JOURNAL ARTICLE

This Halal Beauty Company Boss Has Big Ambitions.

  • Published In: Time.com, 2026. P. N.PAG 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: CAMPBELL, CHARLIE 3 of 3

Abstract

The article focuses on Paragon Corporation's evolution as Indonesia's largest cosmetics firm and a pioneer in halal beauty, which refers to ethically produced products aligned with Islamic principles. Founded in 1985 by Nurhayati Subakat and now led by her daughter Dr. Sari Chairunnisa as deputy CEO, Paragon has grown to hold a significant share of Indonesia's $7.4 billion beauty market and is expanding into the Middle East and beyond. The company emphasizes halal beauty as a universal ethical value encompassing honest labeling, sustainable sourcing, and fair labor practices, adapting its messaging to regional consumer preferences. Paragon also leverages AI in research and e-commerce livestreaming to innovate product development and marketing while aiming to broaden global acceptance of halal beauty products.

Additional Information

  • Source:Time.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:Health and Medicine
  • Publication Date:2026
  • ISSN:2476-2679
  • Accession Number:193137690
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