JOURNAL ARTICLE

How Our Brains Decide When to Trust.

  • Published In: Harvard Business Review, 2023. P. 40 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: ZAK, PAUL J. 3 of 3

Abstract

A reprint of the article "How Our Brains Decide When to Trust" by Paul J. Zak, which was published on HBR.org on July 18, 2019, is presented. The relationship between trust, job satisfaction, and customer service are discussed. Additional topics include the biology of trust including the functions of the cerebral cortex and empathy, the effects of the hormone oxytocin, fear and domination, and the power of habits.

Additional Information

  • Source:Harvard Business Review. 2023/12, p40
  • Document Type:Article
  • Subject Area:Health and Medicine
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:173874535

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