JOURNAL ARTICLE

How Founders Can Avoid the Deception Trap.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Garud, Raghu; Snihur, Yuliya; Thomas, Llewellyn D. W.; Phillips, Nelson 3 of 3

Abstract

The article discusses the "deception trap" that entrepreneurs can fall into when overpromising and embellishing reality to stakeholders. It highlights the cycle of deceit that can emerge when expectations cannot be met, leading to a slippery slope of lies and fabrications. The authors provide recommendations for entrepreneurs to avoid this trap, such as setting realistic goals and being transparent with stakeholders. Additionally, stakeholders are advised to perform due diligence and remain vigilant to prevent entrepreneurs from succumbing to the deception trap. The article emphasizes the need for a cultural shift in entrepreneurship to prioritize honesty and value creation. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/01, p1
  • Document Type:Article
  • Subject Area:Health and Medicine
  • Publication Date:2025
  • Accession Number:182337102
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