The Barbie Movie Lands Mattel in Litigation over Pledge to Fund UCLA Children's Hospital.
Published In: Young Lawyer, 2024, v. 28, n. 2. P. 1 1 of 3
Database: Academic Search Ultimate 2 of 3
Authored By: Watt, Melissa Lynne; Casey, Raika 3 of 3
Abstract
UCLA alleges that Mattel and UCLA entered into an agreement where Mattel pledged to donate $49 million to the children's hospital in installments over 12 years. In exchange for that pledge, the hospital agreed to add Mattel's name to its own and incorporate Mattel’s corporate logo into its signage in an unprecedented act of corporate branding for a UCLA facility. Since Mattel postponed payments to UCLA, Mattel has reportedly earned over $1.3 billion in profit and is expected to receive $125 million from its share of the Barbie movie sales. [ABSTRACT FROM AUTHOR]
Additional Information
- Source:Young Lawyer. 2024/01, Vol. 28, Issue 2, p1
- Document Type:Article
- Subject Area:History
- Publication Date:2024
- ISSN:1090-6878
- Accession Number:186320274
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