JOURNAL ARTICLE

RESTORING THE AURA OF RALPH LAUREN.

  • Published In: Fortune International (Asia), 2025, v. 192, n. 2. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wahba, Phil 3 of 3

Abstract

The article focuses on how Patrice Louvet, CEO of Ralph Lauren since 2017, has revitalized the iconic American fashion brand, which faced declining sales and brand equity prior to his arrival. Louvet implemented a strategy to refocus the company on its luxury roots by reducing its presence in discount retailers and enhancing its product offerings in standalone stores. Under his leadership, Ralph Lauren has seen significant financial recovery, with revenues reaching $7.1 billion and profits at 13-year highs, while also successfully appealing to younger consumers. The brand's renewed emphasis on quality and exclusivity has helped restore its luxury reputation, positioning it for future growth, particularly in women's fashion. [Extracted from the article]

Additional Information

  • Source:Fortune International (Asia). 2025/10, Vol. 192, Issue 2, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:0738-5587
  • Accession Number:188182526
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