Mattel Goes to the Movies.

The article reports on the anti-corporate, feminist movie for adults, titled "Barbie," as a strategy to increase the sales of toy company Mattel Inc. Topics discussed are success of the Barbie doll that helped create an expectation of growth and corporate stewardship for female empowerment, problems faced by Mattel with its Project Dawn project, potential of the film and brand to affirm values of inclusivity, diversity and empowerment.