What the CEO of toymaker Hasbro learned from a failed media acquisition that led to $1.7B loss: 'We'd strayed from our core mission'.

The article focuses on Hasbro's strategic shift under CEO Chris Cocks, who has prioritized the company's core business of toys and games following the sale of its eOne television and movie division to Lionsgate for approximately $500 million. This decision, made to refocus resources and improve financial performance, comes after recognizing that the film and TV production had diverted attention from Hasbro's toy-making capabilities during a challenging market period. Cocks emphasizes the importance of innovation and a streamlined product assortment, noting that the toy industry is evolving and that Hasbro aims to thrive in the broader "industry of play." The article also touches on the revitalization of classic games like Dungeons & Dragons and the integration of technology in toys, highlighting the company's commitment to creating shared joy through play. [Extracted from the article]