JOURNAL ARTICLE

A drive-thru Italy.

  • Published In: BeanScene Magazine, 2024. P. 62 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

The article focuses on Dean Merlo, founder of Merlo Coffee, and his efforts to combine the speed and convenience of American-style drive-thru service with high-quality Italian-inspired food and coffee in Queensland, Australia. After establishing successful cafés and a coffee roastery, Merlo expanded into the regional town of Toowoomba by acquiring and refurbishing three venues, including a drive-thru, emphasizing quality, healthy ingredients, and a streamlined menu. The business integrates community engagement by personalizing customer service and hosting a visible coffee roasting experience, aiming to offer both premium coffee and a sense of connection in a regional setting.

Additional Information

  • Source:BeanScene Magazine. 2024/10, p62
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • ISSN:1449-2547
  • Accession Number:180287881

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