JOURNAL ARTICLE

Italy's Ferrero Agrees to Buy Kellogg in $3.1 Billion Deal.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Tse, Crystal; Baker, Liana 3 of 3

Abstract

The article discusses Ferrero International SA's agreement to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, enhancing Ferrero's presence in the U.S. market. Ferrero will pay $23 per Kellogg share, a 31% premium over its previous closing price, and aims to invest in and grow popular Kellogg brands like Frosted Flakes and Rice Krispies. The acquisition is seen as a strategic move to consolidate brands and improve cash flow amid challenges in the North American cereal market. The deal is expected to close in the second half of 2025 and has been unanimously approved by Kellogg's board. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:186545753
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.