A STATEMENT: THE FRED PERRY POLO SHIRT.

  • Published In: Spotlight - Einfach Besser Englisch, 2026, n. 1. P. 40 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: EARWAKER, JULIAN 3 of 3

Abstract

The article traces the cultural journey of the Fred Perry polo shirt and its evolving symbolism. Topics include the brand's origins in the athletic achievements and later fashion ventures of tennis star Fred Perry, the adoption of the iconic polo shirt by diverse subcultures such as mods, skinheads, and punks in the 1960s and '70s, and the company's modern efforts to distance itself from extremist groups while promoting values of inclusivity, diversity, and youth support.

Additional Information

  • Source:Spotlight - Einfach Besser Englisch. 2026/01, Issue 1, p40
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • ISSN:0944-1972
  • Accession Number:189909478

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