The founder of the spice brand Diaspora Co. raised capital from 75 angel investors instead of traditional VCs. Here's why.

The article focuses on Diaspora Co., an eight-year-old startup founded by Sana Javeri Kadri, which specializes in selling high-quality spices sourced from 140 farms. The company initially launched with turmeric and has since expanded its offerings to include black pepper, cardamom, and various spice blends, gaining popularity among food enthusiasts. Kadri emphasizes the importance of sourcing spices from their indigenous regions in South Asia to preserve their unique flavors. After five years of bootstrapping, Diaspora Co. successfully raised $1 million in a pre-seed round and $1.5 million in a seed round, with a commitment to allocate 35% of the company's equity to farmers and employees, reflecting a long-term vision for sustainable farming practices. [Extracted from the article]