Atomic Fatherhood: 'Uncle Louis', 'Ike' and the Electoral Politics of Paternalism in Canada and the United States, 1949–53.

Louis St Laurent and Dwight Eisenhower came to power during one of the most intense periods of the Cold War. The Soviets had recently developed a nuclear bomb, touching off an arms race, while both the Canadian and American governments ran desperate investigations to purge their ranks of suspected communist sympathisers. St Laurent's victories in 1949, and again in 1953, as well as Eisenhower's in 1952, are often seen as inevitable. This interpretation is rooted in the fact that both men managed to stir overwhelming support from the hearts of their citizens. However, this viewpoint often fails to examine how their campaigns did this – through the projection of a reassuring, paternalistic image that spoke to hegemonic masculine norms in the era. Elaine Tyler May argues that the nuclear family, with the father at the helm, was seen as a form of 'domestic containment' against external ills. This article extends that theory upwards and explores how voters responded positively to the projection of a fatherly image from St Laurent and Eisenhower. At the same time, it examines how their campaigns actively deployed masculine image‐making to discredit opponents and depict them as outside the hegemonic masculine ideal. By voting instead for St Laurent and Eisenhower, citizens could be reassured that their families would come under the protection of a calm father figure, who would guide the nation through the current period of intense instability. [ABSTRACT FROM AUTHOR]