JOURNAL ARTICLE

To Increase Your Shareholders' Loyalty, Understand What Matters to Them.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wei Shi 3 of 3

Abstract

The article discusses the importance of understanding shareholders' preferences to increase loyalty and engagement. It highlights the decline in shareholder loyalty and the need for companies to adopt a more personalized approach to investor relations. By conducting shareholder profiling, companies can tailor their strategies to attract and retain loyal shareholders, ultimately leading to long-term value creation. The text emphasizes the significance of aligning with shareholder values and preferences to strengthen relationships and foster loyalty. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/01, p1
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:182809393
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