JOURNAL ARTICLE

Hershey reverting back to 'classic' chocolate recipe for some Reese's products.

  • Published In: C-Store Dive, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Doering, Christopher 3 of 3

Abstract

The article focuses on Hershey's plan to revert all Reese's products to their "classic recipe" by 2027, following criticism from Brad Reese, the grandson of the peanut butter cup's inventor, who challenged recent ingredient changes. Hershey intends to restore the original milk and dark chocolate recipes in the remaining 3% of Reese's products and improve the texture and taste of Kit Kat bars, while also transitioning to natural color sources across its sweets portfolio. The Pennsylvania-based company is increasing its research and development investment by 25% to support nutrition science and technology in its candy and snack brands. These adjustments reflect evolving consumer preferences and responses to rising cocoa prices affecting the confectionery industry. [Extracted from the article]

Additional Information

  • Source:C-Store Dive. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:192794904
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