JOURNAL ARTICLE

Can Macy's win back America? How CEO Tony Spring is moving past denial and embracing change.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wahba, Phil 3 of 3

Abstract

The article focuses on the turnaround efforts at Macy's under new CEO Tony Spring, who aims to revitalize the department store chain after years of declining performance. Spring is implementing changes at 125 "priority" stores, including increased staffing and improved merchandising, to enhance the shopping experience. He acknowledges the need for a cultural reset within the company and emphasizes a return to retail fundamentals, such as customer service and visually appealing presentations. Despite some early positive results, including improved sales performance, Spring recognizes that further improvements are necessary to fully regain customer trust and elevate the brand's image. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/10, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:188763433
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