Japan's Matcha Suppliers can't keep up with our Demand.

  • Published In: TIME Magazine, 2025, v. 206, n. 5/6. P. 7 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Schneid, Rebecca 3 of 3

Abstract

The article discusses the rising global popularity of matcha, a powdered Japanese green tea, which has led to supply shortages due to increased demand from Western consumers and a surge in tourism to Japan. Notable matcha companies, Ippodo and Marukyu Koyamaen, have limited sales of certain products, citing unprecedented demand and supply constraints. The article highlights that matcha, which is deeply rooted in Japanese culture and accounts for 6% of the country's tea production, is facing challenges due to adverse weather conditions affecting crop yields. As a result, prices for matcha have soared, with projections indicating significant market growth in the coming years. [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2025/08, Vol. 206, Issue 5/6, p7
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:0040-781X
  • Accession Number:187177422
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