JOURNAL ARTICLE

Admissibility of Advertising Puffery.

  • Published In: GRUR International: Journal of European & International IP Law, 2024, v. 73, n. 8. P. 789 1 of 2

  • Database: Legal Source 2 of 2

Abstract

The article discusses a legal dispute between Heinz and Unilever over advertising claims, focusing on whether Heinz's slogans constituted unfair competition or misleading advertising. Topics include the admissibility of advertising puffery, the application of Brazil's Consumer Protection Code, and the implications of misleading advertising claims in competitive contexts.

Additional Information

  • Source:GRUR International: Journal of European & International IP Law. 2024/08, Vol. 73, Issue 8, p789
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • ISSN:26328550
  • DOI:10.1093/grurint/ikae073
  • Accession Number:179293751

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