JOURNAL ARTICLE

Premiere for XXL's new concept as chain opens new department store.

  • Published In: Sporting Goods Intelligence Europe, 2024, v. 35, n. 35-37. P. 5 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

XXL, a sporting goods chain, is opening a new department store in Uppsala, Sweden. The store will be located in the former premises of Decathlon, which is leaving Sweden. XXL is introducing a new concept for the store, promising a more modern and efficient shopping experience. The store will have a reduced volume of goods to improve customer flow and provide a better overview of the range. Additionally, the store will offer a larger workshop space for servicing and repairing equipment, as well as the latest technology to help customers find the best running shoe for their feet. The new concept will be implemented in all XXL stores gradually. [Extracted from the article]

Additional Information

  • Source:Sporting Goods Intelligence Europe. 2024/09, Vol. 35, Issue 35-37, p5
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • ISSN:1143-2462
  • Accession Number:180182569
  • Copyright Statement:Copyright of Sporting Goods Intelligence Europe is the property of EDM Publications and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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