JOURNAL ARTICLE

China's Car Headlights Can Project Movies Like Drive-In Theaters.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Stevenson, Reed 3 of 3

Abstract

The article focuses on the innovation of headlights that project movies and navigation aids, developed by Chinese carmakers in collaboration with Huawei Technologies Co. The Stelato S9 sedan, created by Huawei and BAIC Motor Corp., features 2-megapixel headlights capable of projecting films onto outdoor screens and displaying road information. This technology is part of a broader trend in China’s competitive automotive market, with companies like Seres Group Co. incorporating similar features in their vehicles. While global automakers such as BMW AG and Mercedes-Benz group AG are also developing pixelated headlights, Chinese manufacturers are advancing additional functionalities. The article notes potential regulatory concerns regarding driver distraction from projected images on roads. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:193261227
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