JOURNAL ARTICLE

Atlas Honda rolls out its first EV bike in Pakistan.

  • Published In: Enterprise (Pakistan), 2024, v. 30, n. 1. P. 10 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

Atlas Honda has introduced its first electric motorcycle, the BENLY e, in Pakistan as part of its efforts to promote environmentally friendly vehicles. The company did not specify when the motorcycle would be available to consumers. The launch took place at a ceremony to celebrate Atlas Honda's 60th year of operations in Pakistan. The company plans to offer the BENLY e for test marketing and develop new products based on market feedback. Atlas Honda has achieved a high level of localization and has created employment opportunities for over 150,000 people. The motorcycle industry in Pakistan has experienced a decline in sales due to higher prices and low purchasing power. [Extracted from the article]

Additional Information

  • Source:Enterprise (Pakistan). 2024/01, Vol. 30, Issue 1, p10
  • Document Type:Product Review
  • Subject Area:History
  • Publication Date:2024
  • ISSN:2224-2309
  • Accession Number:175163373
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