JOURNAL ARTICLE

Using Blockchain to Build Customer Trust in AI.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Zoldi, Scott; Levine, Jordan T. 3 of 3

Abstract

The article discusses the use of blockchain technology to build customer trust in AI, focusing on a case study from FICO. It highlights the importance of interpretability, auditability, and enforceability in AI decision-making to establish trust. By using blockchain for AI model development management, FICO has seen significant benefits in speeding up innovation, reducing support issues, and ensuring adherence to Responsible AI standards. The article emphasizes the need for standards, user-friendly interfaces, iterative design processes, and ongoing maintenance to successfully implement blockchain-based AI management systems. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/01, p1
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:182809392
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