JOURNAL ARTICLE

Amex Gold Card Gets More Travel Rewards at the Same $325 Annual Fee.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Smith, Paige 3 of 3

Abstract

The article focuses on American Express Co.'s enhancement of benefits for its Gold Card to better align with travel preferences of Gen Z and millennial consumers. Gold Card holders now earn five times the membership rewards on prepaid hotel bookings through Amex travel services, up from two times, and receive complimentary "Five Star" status on Hertz Global Holdings Inc. rentals, among other perks. These updates come without an increase in the $325 annual fee and reflect Amex's effort to address younger consumers' prioritization of travel, despite the Gold Card traditionally being more dining-oriented. The changes aim to keep the card competitive with evolving spending habits in the premium credit card market. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:193408050
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