JOURNAL ARTICLE

Hasbro's Gamer CEO Refocuses on Play After Selling Film Business.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: D'Anastasio, Cecilia 3 of 3

Abstract

Hasbro's CEO, Chris Cocks, a passionate gamer, has shifted the company's focus back to play after selling off its film business. Facing declining sales in traditional toys and movies, Hasbro is investing heavily in video games, with a particular emphasis on expanding its popular Magic: The Gathering franchise. Despite some mixed reactions from fans, Hasbro is exploring new digital formats and collaborations to attract new players and revitalize its gaming offerings. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/11, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • Accession Number:180997546
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