Gen Zers are turning to frozen food to stretch their budgets and they don't feel good about it.

The article focuses on the changing consumer behavior towards frozen foods, particularly among different generations, in response to economic challenges. A SmartSense study reveals that 63% of U.S. adults feel their financial situation has worsened, with Gen Z leading the trend in purchasing frozen foods for affordability, as 57% have increased their frozen food purchases in the past six months. Despite their reliance on frozen options, Gen Z expresses skepticism about the nutritional quality and safety of these products, highlighting a need for brands to improve transparency regarding food safety practices. The article also discusses the regulatory gaps in food safety policies for frozen items, emphasizing the importance of building consumer trust through clear communication and safety measures. [Extracted from the article]