JOURNAL ARTICLE

This founder has spent a decade building a multi-million-dollar spice company that is almost profitable. She still doesn't want your venture capital dollars—at least not for now.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Mathews, Jessica 3 of 3

Abstract

The article focuses on Sana Javeri Kadri, the founder of Diaspora Co., and her approach to sourcing spices from South Asia. Kadri emphasizes the importance of the origin and cultivation methods of spices, explaining how factors like soil and climate significantly influence their flavors. The article highlights her commitment to fair compensation for farmers and sustainable practices, positioning her business as a model of entrepreneurial success that contrasts with typical high-profile startup funding narratives. The discussion also touches on the unique qualities of spices like turmeric and nutmeg when sourced from their native regions. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:186420870
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