JOURNAL ARTICLE

Informed.

  • Published In: Optician, 2025, v. 272, n. 7027. P. 8 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

The article highlights recent developments in the optical and vision care sector, focusing on initiatives, marketing campaigns, technology upgrades, and professional recognition. Modo Eyewear promoted its Buy a Frame – Help a Child See programme on World Sight Day, supporting vision screening, surgeries, and spectacles for children in low-resource countries through a partnership with the Seva Foundation. Essilor showcased its Varilux XR series lenses with a 3D billboard campaign at London’s Piccadilly Circus to raise awareness of varifocal lens benefits. Grafton Optical offered a £2,000 trade-in discount for eye care professionals upgrading to the QuickSee Free Pro Keratometry device, which provides advanced diagnostic features beyond traditional autorefractors. Additionally, the College of Optometrists opened nominations for its President’s Research Medal, honoring significant contributions to optometric and vision science research. [Extracted from the article]

Additional Information

  • Source:Optician. 2025/10, Vol. 272, Issue 7027, p8
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:0030-3968
  • DOI:10.12968/opti.2025.272.7027.8
  • Accession Number:192349880
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