Hot on the heels of major film success Disney is building a new 'Avatar' experience for its theme park.

The article focuses on The Walt Disney Company's plans to enhance its theme parks, including the introduction of an Avatar experience at Disneyland, in response to the success of the film "Avatar: The Way of Water." Despite announcing a reduction of approximately 7,000 jobs as part of a cost-saving strategy, Disney reported a 21% increase in sales at its parks, experiences, and products segment. CEO Bob Iger emphasized the importance of investing in popular franchises to boost visitor numbers, citing the positive impact of the Pandora attraction at Walt Disney World. Additionally, the company is implementing changes to improve guest experiences, such as eliminating overnight self-parking fees and easing reservation requirements for annual passholders. [Extracted from the article]