"We are no longer using the term BAME:" a qualitative analysis exploring how activists position and mobilize naming of minority ethnic groups in Britain.

This article critically examines the term BAME (Black, Asian, and Minority Ethnic), widely used in Britain to categorize minority ethnic groups, through interviews with activists engaged in British race relations. It situates BAME within the historical context of Political Blackness, a past strategy of racial solidarity, and highlights ongoing tensions around ethnic identity, colorism, and the term's political and structural implications. While BAME provides visibility and a framework for addressing systemic racial disparities, many activists view it as a state-sanctioned, imprecise label that can obscure the diverse experiences of ethnic groups and individual identities. The article concludes that future discussions on race and ethnicity in Britain should adopt a pluralistic understanding of racism and naming, recognizing the influence of normative Whiteness and the limitations of umbrella terms like BAME.