JOURNAL ARTICLE

American Air CEO Says Using AI to Set Fares Is a 'Bait and Switch' Move.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Schlangenstein, Mary; Versprille, Allyson 3 of 3

Abstract

The article focuses on American Airlines Group Inc.'s Chief Executive Robert Isom's criticism of the use of artificial intelligence (AI) in setting airfares, deeming it inappropriate and potentially misleading for consumers. Isom emphasized the importance of trust in pricing practices, contrasting his stance with Delta Air Lines Inc., which is testing AI for dynamic pricing on a small portion of its network. Delta asserts that its AI implementation does not involve personalized pricing based on customer data. Additionally, Southwest Airlines Co. has stated it will not use AI for revenue management or pricing, focusing instead on enhancing customer service. Lawmakers have expressed concerns about Delta's plans, citing potential data privacy issues and the impact on fare prices for consumers. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:186888308
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