JOURNAL ARTICLE

Costco just gave bargain hunters a powerful reason to upgrade to its $130 Executive Membership.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Smith, Dave 3 of 3

Abstract

The article focuses on Costco's introduction of exclusive shopping hours for Executive Members, allowing them to access warehouses earlier than regular shoppers. This initiative aims to enhance the value of the $130 annual membership fee and address customer complaints about overcrowding. Executive Members, who represent about 47% of Costco's membership but account for 73% of sales, are targeted with this perk as part of a strategy to encourage upgrades from lower-tier members. The move comes amid strong financial performance for Costco, which holds a significant market share in the warehouse club sector, facing competition from Sam's Club and BJ's Wholesale Club. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:187784552
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