JOURNAL ARTICLE

9 QUESTIONS.

  • Published In: Time International - Atlantic Edition, 2025, v. 206, n. 9. P. 64 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Lauren, David 3 of 3

Abstract

The article focuses on David Lauren, the chief innovation officer and chief branding officer at Ralph Lauren, discussing his role, the impact of artificial intelligence (AI) on customer engagement, and his experiences working alongside his father. He describes the purpose of the AI tool, Ask Ralph, as a means to create personal connections with customers, akin to having Ralph Lauren available for style advice at any time. Lauren also reflects on the balance of privilege and responsibility in raising his children within prominent families, emphasizing the importance of values over material wealth. Additionally, he mentions the company's expansion into hospitality, including coffee and restaurant ventures, and expresses interest in opening hotels. [Extracted from the article]

Additional Information

  • Source:Time International - Atlantic Edition. 2025/09, Vol. 206, Issue 9, p64
  • Document Type:Interview
  • Subject Area:History
  • Publication Date:2025
  • ISSN:0928-8430
  • Accession Number:188042171
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