JOURNAL ARTICLE

Nintendo Shares Jump on Report of Robust US Sales in December.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Savov, Vlad 3 of 3

Abstract

The article focuses on the positive market performance of Nintendo Co. following strong sales data for the Switch 2 console in the US, which was reported by market tracker Circana. The Switch 2 was the best-selling video game hardware in the US for both December and the entire year of 2025, leading to a 5.6% increase in Nintendo's shares. Analysts noted that the console's success, achieved without significant promotions, indicates its strong market position, while overall spending in the gaming hardware sector rose by 9% despite challenges in the market. The article also highlights trends in the broader gaming market, including a shift towards subscription services and the continued popularity of games like Fortnite and Roblox. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/01, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:191075868
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.