More About Moore: The Celebrated Worm Doctor and his Practice in London, 1699–1737.

The article focuses on John Moore, an 18th-century apothecary known for selling treatments for worm infections through sensational advertisements and satirical works like Alexander Pope's ballad. It delves into Moore's background, family, and the neighborhoods in London where he practiced, shedding light on his life beyond the mockery of his quackery.