JOURNAL ARTICLE

Chanel in the 1980s: The Brand's Resurgence Under Karl Lagerfeld.

  • Published In: Costume: Journal of the Costume Society, 2025, v. 59, n. 1. P. 108 1 of 3

  • Database: Art Source Ultimate 2 of 3

  • Authored By: Hepner, Judith 3 of 3

Abstract

This research is a conceptual investigation into the resurgence of the Chanel brand and how it impacted fashion and luxury clothing during the decade of the 1980s. By examining the evolution of the Chanel brand during that time, this article aims to reveal unique insights into what circumstances evolved and to capture the dynamic and non-linear nature of the brand's resilience. The paper reviews how the creative vision of the brand's founding designer, Coco Chanel, was strategically assimilated during the 1980s under her successor, Karl Lagerfeld. Findings illustrate that the Chanel brand gained a competitive advantage in the luxury fashion sector by updating and renewing original brand symbols and codes. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Costume: Journal of the Costume Society. 2025/03, Vol. 59, Issue 1, p108
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:0590-8876
  • DOI:10.3366/cost.2025.0326
  • Accession Number:183293264
  • Copyright Statement:Copyright of Costume: Journal of the Costume Society is the property of Edinburgh University Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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