How TikTok influencers turned a Salvation Army gift-giving program into this holiday season's viral trend.

The article focuses on the trend of TikTok creators promoting charitable giving through the Salvation Army's Angel Tree program during the holiday season. The program, which has been in existence since 1979, provides Christmas gifts to over 1 million children and teenagers in need across the U.S. This year, TikTok videos showcasing creators shopping for Angel Tree gifts have gone viral, significantly raising awareness and encouraging participation in the program. Creators like Clara Peirce and Serena Neel have shared their experiences, inspiring others to contribute and highlighting the positive impact of social media on charitable initiatives. Salvation Army commissioner Kenneth G. Hodder expressed gratitude for the creators' efforts in bringing attention to the program. [Extracted from the article]