JOURNAL ARTICLE

Mattel.

  • Published In: Time International - South Pacific Edition, 2023, v. 202, n. 1/2. P. 57 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Dockterman, Eliana; Espada, Mariah; Gordon, Anna; Law, Tara; Shah, Simmone; Zorthian, Julia; Dickstein, Leslie 3 of 3

Abstract

This summer, Mattel will debut Greta Gerwig's much hyped Barbie movie, the iconic doll's first on the big screen in her 64-year history. , the company behind Barbie, American Girl, and Uno, is rapidly expanding from toys to digital games, merchandise, and films driven by its storied IP. Led by CEO Ynon Kreiz, Mattel also won back the lucrative Disney Princess contract from rival Hasbro, launching new dolls this year, and has broken ground on a theme park in Arizona. [Extracted from the article]

Additional Information

  • Source:Time International - South Pacific Edition. 2023/07, Vol. 202, Issue 1/2, p57
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2023
  • ISSN:0818-0628
  • Accession Number:164446404
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