Froot Loops, Apple Jacks to Cut Synthetic Dyes by 2027.

WK Kellogg Co. plans to eliminate synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, aligning with a trend among U.S. companies to remove artificial colorants like Red 40 and Yellow 5. The company, based in Battle Creek, Michigan, had previously announced it would not introduce new products with these dyes starting in 2026 and would also phase them out from cereals served in schools by the 2026-2027 school year. This decision follows advocacy from health officials and activists, including a petition led by Vani Hari, aimed at reducing artificial food dyes linked to health concerns in children. Other major food companies, such as PepsiCo and Nestle, are also moving towards eliminating synthetic dyes from their products. [Extracted from the article]