JOURNAL ARTICLE

At TIME100 Impact Dinner, Leaders Discuss AI and the Future of Fashion.

  • Published In: Time.com, 2025. P. N.PAG 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Pillay, Tharin 3 of 3

Abstract

The article focuses on a panel discussion about the collaboration between Ralph Lauren and Microsoft to integrate artificial intelligence (AI) into the fashion customer experience. Central to this collaboration is "Ask Ralph," an AI-powered conversational shopping tool within the Ralph Lauren app that offers personalized outfit suggestions based on user prompts. Panelists emphasized that technology should enhance the brand experience rather than exist for its own sake, highlighting Ralph Lauren's long-standing commitment to blending storytelling and digital innovation. Artist and researcher Sougwen Chung contributed insights on AI as a creative catalyst, while Microsoft's corporate vice president noted the partnership's role in advancing industry-wide conversations about AI in fashion.

Additional Information

  • Source:Time.com. 2025/10, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:2476-2679
  • Accession Number:188857131
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