JOURNAL ARTICLE

Mattel Relaunches 'Barney' the Purple Dinosaur With Toys, TV and Movies.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Golum, Rob 3 of 3

Abstract

Mattel Relaunches "Barney" the Purple Dinosaur With Toys, TV and Movies (Bloomberg) -- Mattel Inc., coming off a tough year for toymakers, is relaunching the Barney purple dinosaur character for TV screens, theaters and the toy aisle, betting an icon unveiled three decades ago will resonate with today's parents and kids. Toymakers Mattel and Hasbro Inc. registered lower-than-expected year-end results. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/02, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2023
  • Accession Number:161846449
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