Subtractive Populism.

In 1896, at the high tide of Bryan's popularity, a quarter of all Americans already lived in cities, yet Bryan carried only one city of 100,000 or more residents, and that was the silver-mining capital of Denver. Fans collected the man's clothes - "Bryan coats and Bryan hats and Bryan trousers and Bryan shirts", one reporter recounted - and named their children for him (one of whom, William Jennings Bryan "Billy" Herman, would enter the Baseball Hall of Fame). A number of Bryan's surrogates adorned their man's relentless attacks on bankers with open antisemitism, compelling Bryan to try to reassure Jewish Democrats that he was not "attacking a race when we denounced the financial policy advocated by the Rothschilds", whom he lumped together with Christian financiers such as J. P. Morgan. Cleveland and William McKinley, Bryan's Republican opponent in 1896 and 1900, backed the gold standard, which Bryan proposed to replace with a bimetallic monetary standard of gold and "free silver" at a fixed ratio. [Extracted from the article]